PPC Services: Get Instant Results with Targeted Advertising
Want to ensure your ad spend reaches your ideal audience? Perry SEO’s pay-per-click (PPC) strategies deliver customized ad campaigns that boost engagement with Qualified & Ready customers, ultimately driving higher sales through Google Ads. Discover how our expert PPC services can skyrocket your lead count and improve your close rates.
Customer ROI results
of online customers click on PPC ads
Understanding PPC Advertising
Pay-Per-Click (PPC) Advertising is a targeted digital marketing approach that positions text or visual ads prominently at the top of search engine results pages (SERPs) on platforms like Google, Bing, and Yahoo. This paid search strategy ensures high visibility for your business when potential customers are actively searching for related products or services.
How We Improve Your Business Through PPC
Ad Research & Creation
Perry SEO does all of the background work for your company to produce the best-performing ads
Ads Optimization
Ads are not a static “plug-n-play” system. We constantly monitor your Ads performance to ensure consistent excellence in performance.
Budget Optimization
Our clients have a wide range of budgets. We meticulously monitor data and opportunities to make the most of your ad spend.
PPC's Edge Over Traditional Advertising:
Cost-Efficiency
Premium Visibility
PPC ads appear at the top of the search results page – above organic listings – maximizing your business’s exposure.
Targeted Traffic
Note: Ad costs vary based on keyword competitiveness, allowing for strategic budget allocation.
The Crucial Role of PPC Management Services
As a business owner, you shouldn’t have to spend your time on creating and maintaining excellent ads. WE HANDLE THAT FOR YOU! This allows you to be able to focus on the big picture solutions while we create ads that foster those goals.
Why Perry SEO is the Right Choice for PPC Consulting
Personal Touch
Many large-scale digital marketing companies cannot offer you the personal insights you require to attain the success for your PPC campaign. At Perry SEO, we prioritize our customers and ensure your marketing goals will voiced and aligned with the marketing strategy discussed prior. Instead of having to email a large customer service team, we are ONE call away from improving your business’ PPC strategy.
Years of Experience
Perry SEO has been making business-changing differences for small businesses in NC since 2020. Our Google certified team has been utilized by various types of business between the $1 – $30 million revenue range. Whether you own/manage a smaller or larger business, Perry SEO has the capability to help you expand your market share and dominate the online marketplace.
Licensed PPC Advertising Consultants
Although many digital marketing companies offer PPC services, not all of them are correctly certified. ALL of the Perry SEO Google Ads specialists are Google certified and fully capable of providing top-notch PPC service & strategy at a personal level. We understand which strategies work best for a range of industries within the North Carolina border. Perry SEO’s experts will manage and provide the success your business needs from a PPC campaign.
Grow Brand Awareness & Dominate the Online Market
Gaining brand recognition gives your company the chance to advertise your goods and services to people who are in need of them. Perry SEO offers a technique to successfully increase brand awareness while guiding and positioning your company through PPC consultancy services. As a result, your business will rank above your competition in the searches that matter most.
Get Highly Qualified Leads
There are plenty of digital marketing options that push growth through lead generation. PPC advertisements are easily-visible and are among the best lead generation solutions. Perry SEO helps improve your businesses PPC lead generation by placing your business ads in highly-relevant search results on the Google search engine.
Process of Perry SEO’s PPC Consulting Services
Contact
Setting Goals
Putting PPC Campaign in Action
Final Steps
Publishing the Campaign
Our PPC Management Services
Paid Search Advertising
Bid Strategy Optimization
Remarketing
Keyword Monitoring
PPC Management
Landing Page Optimization
A/B Testing
Campaign Creation
AD Copywriting
Conversion Tracking
Industry Analysis
Reporting
PPC FAQs
Does PPC work immediately?
While PPC campaigns require a higher investment than SEO strategies due to per-click costs, they often yield quicker outcomes. Businesses can typically expect to see initial indicators of a successful PPC strategy within 2-3 months. These preliminary results provide valuable insights into the effectiveness of your campaign and guide further optimization efforts.
How long does it take for PPC to start working?
While PPC campaigns can generate immediate visibility, achieving optimal performance typically requires a minimum of three months. This initial quarter serves as a crucial learning phase for your advertising efforts. During this period, you’ll gather essential data and insights, allowing you to fine-tune and enhance your campaign’s effectiveness for long-term success.
How Much Does PPC Cost?
PPC Budget Flexibility: Tailoring to Your Business Needs
Your PPC budget is highly customizable, depending on your business size, target audience reach, and financial capacity. When setting up your campaign, you’ll define a budget for your preferred time frame – be it weekly, monthly, or quarterly. Your chosen amount acts as a spending cap, ensuring your campaign costs remain within your set limits.
Typical PPC Investments:
- Small to medium-sized businesses: Average around $2,500 monthly
- Medium businesses: Often allocate $10,000 or more
- Large corporations: May invest $100,000+
You have the flexibility to set your budget anywhere from $500 upwards. Remember, a higher budget generally translates to increased ad visibility and broader audience reach.
Can PPC Campaigns Be Tailored to Target Specific Geographic Areas?
Absolutely. Geographical targeting is a key strength of PPC campaigns and is highly recommended for most businesses. This feature allows you to precisely control where your ads appear, ensuring they reach only potential customers within your service areas.
With PPC, you have the flexibility to:
- Target specific cities, states, or countries
- Select multiple locations simultaneously
- Define custom radius targeting around specific points
- Exclude certain areas within your broader target region
This granular control over ad visibility helps optimize your budget by focusing on the most relevant audience, improving your return on investment and reducing wasted ad spend on out-of-area viewers.
Should I Invest in PPC or SEO?
Ideally, a comprehensive digital marketing strategy incorporates both SEO and PPC, but we understand that budget constraints may necessitate prioritization.
For businesses with robust marketing budgets: We strongly recommend a combined approach of SEO and PPC. This strategy offers immediate visibility through PPC, placing your business at the top of search results and driving quick traffic and conversions. Meanwhile, SEO efforts work in the background, building a strong foundation for long-term organic visibility and sustainable growth. This dual approach ensures both immediate results and long-term success.
For businesses with limited budgets: We typically suggest prioritizing SEO. While it may take longer to see results (often weeks to months), SEO provides a more cost-effective, long-term solution. It steadily improves your organic search visibility, leading to a consistent increase in qualified leads and revenue over time. SEO also offers compounding benefits, with results often improving and becoming more valuable as time progresses.
Ultimately, the choice between SEO and PPC (or both) should align with your business goals, target audience behavior, and available resources. We’re happy to discuss your specific situation and recommend the most effective strategy for your unique needs.