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SEO for Roofers

Perry SEO Consulting specializes in local search engine ranking, driving quality leads, and expanding the base of clients for roofing contractors. We work to make sure you stand out locally with custom SEO solutions for roofing services that target your traffic.

How We’ve Helped Roofers Achieve +300% Growth in Their Monthly Leads via SEO

Improve Google Rankings

Improve Google Rankings

Noticeably improve your Google rankings for high-value industry-related keywords relevant to your target market and actively being sought after.

Attract Ready & Qualified Buyers

Attract More High-Quality Web Traffic

Get more organic traffic to your website and turn this traffic into high-quality leads.

Increased Leads & Phone Calls

Generate More Leads & Phone Calls

Motivate your target market to call your business or fill out lead submission forms.

Reclaim Your Time

Stop struggling to learn to manage your digital marketing yourself and spending hour after hour on it. Let us do this for you.

Quick Stats

The roofing market is very competitive, mainly at the local level. Perry SEO’s specialized services can help roofers generate more website traffic and achieve better search engine rankings by using effective keyword research tools and many other SEO strategies.

97% of consumers go online to look for local services.

More than 50% of local searchers call or visit the business.

82% of "near me" searches are from mobile devices.

Almost half—46%—of all searches on Google have local intent.

76% of all searchers who sought local business information visited the business within 24 hours.

How Perry SEO Helps Roofers Grow Their Business

This is what comes up when someone types in "Roofers Near Me".

Most people looking for a construction company will use their phone to search Google for “Roofers Near Me”. More often than not, the first thing that will appear is the Maps section; it’s referred to as the Google Local Pack. Companies in the Google Local Pack receive the most phone calls and website visitors.

Roofers Near Me
Best Roofing Company in Raleigh

This is where all your business will appear when someone types in "Best Roofing Company in Raleigh" on Google.

Many prospective customers seeking a construction company have searched using “best roofing company near me” or “top roofing company in Raleigh”.

This is where your business will appear on Google when a person types in questions like, "What roofing companies near me offer residential roofing services?"

People come to Google daily with a hundred questions, such as:

“What questions are best asked when hiring a roofer?”
“How do I select the best roofer?”
“How long does it take to finish the whole roofing job?”

It makes your website undoubtedly authoritative and credible in the roofing business whenever a person ranks for such keywords.

The following are what We Provide with Our Search Intent SEO Strategy:

KW Research

Keyword Research

Identify the keywords that possible clients use while searching for any roofing services.

  • Primary Keywords: Such general terms would be “roofers,” “roofing contractor,” “roof repair,” or “roof replacement.”
  • Secondary Keywords: Specific target keywords will include “roofing SEO services in [City]”.

On-Page SEO

Ensure that website information and structure are search engine friendly.

  • Title Tags and Meta Descriptions: Relevant descriptive title and descriptions of every page, rich in keywords
  • Header Tags: These are the H1, H2, and H3 tags that should be used to structure content for good readability by search engines.
  • Keyword Optimization: The keywords should be naturally integrated into the content, alt tags of the images, and URLs.
  • High-Quality Content: Informational, engaging, relevant content development.
On-Page SEO
Off-page SEO

Off-page SEO

Be visible online, outside of your blog post website.

  • Backlink Building: Quality links back to your site from authoritative sites increase the authority of the site.
  • Social Media Marketing: Engage on platforms like Facebook, Instagram, and LinkedIn to extend the reach and enhance the targeting of users.
  • Online Directories: Ensure Business Consistency throughout directories like Google My Business and Yelp.

Technical SEO

Be user-friendly and crawlable for search engines.

  • Site Speed: Make sure that your website loads fast; otherwise, your users will leave your site.
  • Mobile Optimization: Make your website mobile-friendly.
  • SSL Certificate: Set up HTTPS to protect the users’ data and enhance SEO.
Technical SEO
Link Building

Local SEO for Roofers

These are the ways that local customers are going to be drawn to your business:

  • Google My Business: Optimize your listing with business details, pictures, and customer reviews.
  • Local Keywords: Integrate location-specific keywords within your content and metadata.
  • Local Citations: Business details should be consistent across all online platforms.
  • Reviews and Ratings: Obtain happy clients and get them to review you positively.

Get the SEO Results You Want by Working With US

Request for a FREE SEO audit here. The process takes about 2 minutes.

Check your email after a few days for your FREE website analysis done by one of our SEO experts.

Get the same results others have seen.

Every Strategy is Customized to Your Roofing Business

No two websites are exactly alike.

We take a monadic approach to each website in the same way Google does. Whether you have a couple of pages or thousands of blog posts, we customize our approaches to best fit your particular needs.

Every industry is different.

Google views a local Raleigh dentist differently than it does a national project management software company within the construction industry. We already know your specific industry like the back of our hands.

This means every SEO campaign we make just for you will be very unique.

We build the number of different opportunities existing within your marketing. It is then customized with strategies built on what will have the most effective, immediate results for every client.

See Our Entire Portfolio . . .

Frequently Asked Questions (FAQs)

What is SEO for roofers, and why is it important?

SEO for roofing businesses is the process of optimizing your website to gain greater visibility online by the search engines, such as Google. Considering that 93% of all online experiences begin with a search engine and 46% of all Google searches are looking for local information, SEO is vital for roofing companies targeting local markets. It is a set of various techniques that will drive your roofing website to rank topmost on the search pages whenever potential customers want to search for the type of service your company provides.

In this regard, some other key aspects of SEO for roofers include keyword research, on-page optimization, link building, backlinks, local SEO, and content creation. Using SEO, a roofing business can drive more organic traffic to one of your websites, thereby generating high-quality leads that grow your client base.

How can local SEO benefit my roofing business?

Local SEO can significantly increase the visibility of roofing businesses by boosting local searches and enhancing Google Maps visibility, ensuring that the business appears when someone types in “roofers near me.” By implementing effective local SEO strategies, businesses can experience a 126% increase in website traffic, which enhances local rankings and drives targeted visitors who are more likely to convert into leads.

An optimized Google My Business profile and positive customer reviews further develop trust. By focusing efforts on customers seeking services in your area, local SEO enables a maximum return on investment, placing your business at a higher advantage over competitors who are not optimizing locally.

What makes for a good SEO strategy for a roofing contractor?

An effective SEO marketing strategy for roofing contractors is essential because approximately 97% of customers learn about local roofing companies through online searches. To capitalize on this trend, a robust SEO strategy should include the following:

  • Keyword Research: It means knowing the search terms that customers are typing while searching for a roofing contractor. These are primary keywords like “roof repair” or “roofing contractor,” and long-tail ones like “affordable, roofing seo for repair in [City].”.
  • On-page SEO: It involves optimization of website content and structure for search engines. It consists of using appropriate keywords in titles, meta descriptions, headings, and content, optimizing images, and enhancing website speed.
  • Content Creation: A great deal of excellent, informative, and engaging content that answers frequent questions and concerns of your target audience. Blog posts, articles, and FAQs are means to show expertise and raise search engine ranking.
  • Backlink Building: Building quality links off relevant and authoritative sites helps your site gain authority and credibility through guest posting, partnering, and producing very sharable content.
  • Local SEO: We will add local search optimization to this by creating and optimizing your Google My Business listing, location-based keywords on your website, and listings for your business in local directories.
How long will it take for results to be driven with SEO for Roofers?

The search term “roofing services” has a monthly search volume of 5,400, indicating significant demand for such services. How long it will take to get results from SEO really does depend on a few different factors: the competitiveness of the market, where your website is when you start, and how much SEO work is involved. Generally, you can expect improvements within the first 3-6 months.

The kind of results that really matter and are long-term, though, take 6 to 12 months of continuous effort. SEO is a continuous process: regular website updates and optimization, content marketing, creation of fresh content, building of backlinks, and maintaining the trends of search engine algorithm changes.

Let's Take Your Roofing Company From A "Hidden Gem" To A Household Name in Your City

Get the Best SEO for Roofers Today

Use Perry SEO to drive leads and increase revenue for your roofing services business. Call us today for more details about how we can help optimize your Google business profile and online presence to attract more clients.

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