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SEO for Contractors
Perry SEO Consulting helps contractors in Raleigh achieve a better local search engine ranking, drive leads and increase clients. We drive targeted traffic to local keywords through custom SEO solutions specifically for local searches that are tailored for contractors and the construction industry.
How We’ve Helped Contractors Achieve +300% Growth in Their Monthly Leads via SEO
Improve Google Rankings
Be more visible to Google for all high-value contractor-related keywords that your prospects are searching for.
Attract More High-Quality Web Traffic
Increase organic traffic to your website and turn that web traffic into leads for use in your contractor business.
Generate More Quality Leads & Calls from Prospects
Prospect clients will reach out either by calling or filling out lead forms.
Get Back Hours of Your Time
Stop wasting hours trying to self-manage digital marketing efforts. Let us handle it for you.
Quick Stats
Raleigh is a very competitive market for contractors. Specialized SEO services offered by Perry SEO help contractors gain more website traffic and move up in search engine ranks using effective keyword research tools.
76% of people who search for local services on their smartphone visit a related business within a day
95% of customers review a contractor online before deciding to hire them or not
52% of local businesses investing in SEO see more leads and revenue.
75% of search engine users never go beyond the first page of results
Of all mobile searches, 40% are local in nature, and users often intend to take action.
How Perry SEO Helps Construction Companies Grow Their Business
When someone searches for "Contractors Near Me", it shows your business here ….
Looking for a construction company, most people use their phones to search Google for “Contractors Near Me”. What they will most likely see first is the Google Local Pack—a map area. This is where businesses’ ads can show up, companies included, which receive, on average, the most calls and website traffic.
This is where you will come up when someone types in "Best Contractors in Raleigh" into Google…
People searching for contractors often use “best contractors near me” or “top construction contractors in Raleigh”.
This is where you'll appear in Google when someone types in questions like, "Which contractors near me offer residential construction services?"...
Every day, people come to Google with many questions concerning contractors, such as:
“What questions to ask when hiring a contractor?”
“How do I pick out the best contractor?”
“What is the average length of a commercial construction project?”
Long-tail keywords like this will help your website rank with Google as a trustworthy and authoritative resource within the contractor industry.
The following are what We Provide with Our Search Intent SEO Strategy:
How SEO Works for Contractors
SEO involves several strategies to help your website rank on search engines. Major components include:
Keyword Research
What must first be determined are the keywords that the searcher who is interested in hiring a contractor would use. It includes:
- Primary Keywords: Broad terms such as “general contractor,” “HVAC services,” or “roofing services.”
- Secondary Keywords: More specific terms like “SEO Construction Contractor in [City]”
On-Page SEO
Give your website search engine-friendly content and structure that comprises the following:
- Title tags and meta descriptions: Relevant, descriptive, engaging, and keyword-rich titles and descriptions for all pages of the website. Pages with optimized title tags (15-40 characters) have an 8.6% higher CTR.
- Header tags: Use header tags (H1, H2, H3) to structure your content so that it can easily be understood by search engines. Around 59.5% of sites lack proper H1 tags, which can negatively impact SEO.
- Keyword optimization: Keywords should be used naturally in the content, in alt tags of images, and even in URLs.
- High-Quality Content: Create high-quality content that is informative, interesting, and relevant. High-quality content is considered the most effective way to improve search engine rankings by 53% of SEO experts.
Off-page SEO
Leave your online presence beyond your website through:
- Backlink Building: We can help acquire high-quality links from good websites in order to improve the authority of your site. Websites in the top three positions on search engine results pages (SERPs) typically have 3.8 times more backlinks than those ranked lower.
- Social Media Marketing: We use various social media platforms like Facebook, Instagram, and LinkedIn for better reach and engagement. According to recent statistics, 73% of marketers believe social media marketing is effective for their business.
- Online Directories: We ensure that listings exist accurately about your business within directories like Google My Business, and Yelp, and within industry-specific websites. Additionally, 88% of consumers trust online reviews as much as personal recommendations.
Technical SEO
Make sure that your website is smooth and accessible to users and search engines alike.
- Site Speed: It’s crucial to have a loading time that won’t drive people away from your website. For example, if a site loads in 5 seconds, the probability of a bounce increases by 90%.
- Mobile Optimization: Ensure that your website is mobile-friendly and user responsive. Google has switched to mobile-first indexing, meaning it primarily uses the mobile version of a website for ranking and indexing.
- SSL Certificate: Protect your website with HTTPS to keep users’ data safe and boost your SEO. 84% of users would abandon a purchase if data was sent over an insecure connection.
Local SEO for Contractors
We help further build your online presence beyond your website by:
- Google My Business: Make sure that your listing is claimed and optimized with business info, pictures of the office and surroundings, and reviews from happy clients.
- Local Keywords: We integrate location-based keywords in the content and metadata.
- Local Citations: The information about your business will have to be consistent on all online directories and platforms.
- Reviews and Ratings: Let your happy clients tell others about their experience and post a review on Google and other review sites.
Get the SEO Results You Want by Working With US
This takes about 2 minutes. Get your FREE SEO Audit right here.
Check your email for the personalized video analysis explaining how you can outperform the competitors.
Check out our case studies to see the success other Raleigh businesses have achieved and get the same results.
Every Strategy is Customized to Your Business
Every website differs.
We treat each website with the same amount of individuality that Google does, developing strategies and applying them based on your specific needs, whether your site contains a few pages or thousands of blog posts.
Every industry differs.
Google ranks a local Raleigh dentist much differently than it would rank a national construction project management software company. We understand the unique characteristics of your industry.
Therefore, we custom-design every SEO campaign that we develop.
We also tailor every SEO campaign to the available opportunities, making our strategies work to produce the most immediate and effective results for all clients.
See Our Entire Portfolio . . .
Chapman's Construction
Chapman's Construction is a contractor working with projects for both homes and businesses. We helped them out with local SEO, website redesign, online presence management, and social media management. Because of this, their leads and month-to-month revenue more than doubled within just 18 months—already doing pretty good.
American Heritage Fence Company
American Heritage Fence Company is the premier aluminum fence company for residential and commercial customers. This meant needing an overall new website to display those great products. We designed a brand-new, modern, engaging site, showcasing their offerings and drawing in ideal customers.
Raynor Realty
Raynor Realty specializes in the management of commercial and investment real estate for its many clients, along with property sales. We helped them get an updated website, and now they rank first in their area for "property management and real Estate companies."
Auxano Capital
Auxano Capital facilitates the buying and selling of businesses through perfect matching. We built an all-new website for them and attracted the right leads organically using SEO. Our design differentiates them from their competitors and provides a great user experience.
Central Carolina Highland Games
This non-profit organization hosts an annual Scottish Games event to benefit Central Children's Home of NC. They needed a new, eye-catching, user-friendly website. Their new site showcases their purpose and facilitates people registering and supporting the event on their mobile devices.
FAQs for SEO for Contractors
SEO is important to contractors because it makes your website visible across search results, thus easily found by possible clients seeking services your company can offer. When you rank at the top in search results, more qualified leads are attracted and there is an increased volume of web traffic toward the expansion of clientele for your firm.
SEO will work to help you establish your business as an authority in its field, generate credibility, and give you an edge over other contractors that do not invest in SEO.
A working contractor SEO strategy first involves researching the keywords so that you will know what potential clients are typing into Google in search of your services. Next, include these keywords naturally into your website content, meta descriptions, and header tags.
Since local SEO is unavoidable, optimization for Google My Business, building of local citations, and collecting of good reviews will greatly improve your ranking in search results at the local level. Moreover, nice information-rich content such as blog posts, case studies of projects, and guides on how to do something will attract visitors and maintain their interest in the page. A mobile-friendly site that loads in less than a second will enhance user experience and search engine ranking.
The results in SEO depend on various factors, such as how competitive your industry is, how your website currently appears over the web, and what SEO strategies are used. Generally, it takes between three to six months before you will realize huge improvements in search engine rankings and organic traffic.
However, SEO itself is a continuous process. It requires constant effort to maintain and improve your rankings over time. Optimization, creation of content, and keeping pace with search engine algorithm changes are very important in sustaining success.
Let's Take Your Contractor Business From A "Hidden Gem" To A Household Name in Your City
Get the Best SEO for Contractors in Raleigh Today
Use Perry SEO to drive leads and increase revenue for your contracting services business. Get on board today and be amazed at how an online presence, when strategically planned out, can make all the difference in your business.
Contact us to learn more about Perry SEO and how we handle search engine optimization for your contracting business online. By applying these SEO strategies, contractors have been able to increase their online visibility dramatically to get in front of potential clients and increase their business.